Author name: Mary Diolazo

Website tasks small businesses can delegate to a virtual marketing specialist
Virtual Assistant Role, Web Design Role

7 Website Tasks You Can Delegate to a Virtual Marketing Specialist

Your website should be helping your business generate inquiries, build trust, and get found online. But for many small business owners, maintaining it becomes another item on an already crowded list…

Business owner deciding whether to trust a virtual assistant with Google Ads and Meta Ads
Social Media Role

Should You Trust a Virtual Assistant With Your Google and Meta Ads?

Google Ads is not simply a matter of choosing keywords, setting a daily budget, and waiting for leads. A capable person managing Google Ads should understand the relationship between search intent, keywords, campaign structure, geographic targeting, ad messaging, bidding, landing pages, and conversions.

Social media virtual assistant planning content and digital marketing strategy for a small business
Social Media Role

Hiring a Social Media VA? Here’s What They Should Be Doing Beyond Posting

Hiring a social media virtual assistant can take a lot off your plate. But if all they do is create a graphic, write a caption, schedule it, and repeat the process next week, you may be outsourcing activity rather than marketing…

Can a Virtual Assistant Generate Leads for Your Business?
Things to Know

Can a Virtual Assistant Actually Generate Leads for Your Business?

A lead generation virtual assistant can research prospects, build contact lists, support outreach, update your CRM, follow up with potential customers, manage marketing tasks, and even help book appointments…

When Should a Small Business Hire a Marketing Virtual Assistant?
Things to Know

When Should a Small Business Hire a Marketing Virtual Assistant?

Running a small business often means marketing gets done in the gaps.
You update the website when something breaks. Social media gets attention when you have time. SEO stays somewhere on the to do list. Leads come in, but follow up is inconsistent…

Digital marketing virtual assistant helping a small business with SEO, website and content marketing
Virtual Assistant Role

What Does a Digital Marketing Virtual Assistant Actually Do for a Small Business?

Running a small business usually means marketing gets done in the gaps.
You update the website when something breaks. Social media gets attention when you have time. SEO stays somewhere on the to do list. Leads come in, but the follow up process could be better…

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